6 Tips to Make Your Brochure Attractive

Highly effective brochures can define your company and what it can do for your customers. A brochure gives credibility and an identity to your company. It informs and encourages a customer to know a little more about your business. A well designed brochure is a challenge for graphic designers; here are a few tips to … Continue reading “6 Tips to Make Your Brochure Attractive”

Meaning of Colors in Marketing

Marketing is an art of persuasion and many different factors play an important role its execution. Colour is one of the important elements. It has been known to have a powerful psychological impact on people’s decisions. Each colour has a different meaning associated with it and knowing that helps designers. Red – When you want to create … Continue reading “Meaning of Colors in Marketing”

6 Tips to Make Proofreading Easy

Have you ever cringed at errors in a magazine, newspaper, brochure or just anything for that matter? Though overlooked and often disregarded, proofreading any document is incredibly important. A necessary step in pre production, proofreading can make the difference between correct communication and failed communication. Here are a few tips for you to consider while proof reading. … Continue reading “6 Tips to Make Proofreading Easy”

Tips for Creating a Great Poster

Posters are an evergreen and important communication tool, used to give information to the public. Posters speak for themselves. Depending on the purpose of the communication, here are certain points to keep in mind while creating one. Brainstorm Start with getting all the information you want to communicate onto a piece of paper. This should … Continue reading “Tips for Creating a Great Poster”

Hamper Boxes for Every Occasion

If you did not know it already, gifting is an art. Gifting does not always need an occasion but when it does, a gift hamper box delights like none other. Gift baskets are one of those universal gift ideas that you can make for close family and friends or even for people you don’t know … Continue reading “Hamper Boxes for Every Occasion”

Things to Consider When Choosing Paper for Printing

Deciding which paper to use is an important factor in any printing process. It is not about choosing the most expensive, but about choosing the most appropriate quality based on your needs. One size does not fit all and one type of sheet is definitely not suitable for all printing processes. Factors like batch of … Continue reading “Things to Consider When Choosing Paper for Printing”

Top 5 things to Consider When Designing Your Business Card

Your business card serves as your potential customer’s first contact, creating a first impression about you or your company. The idea of having a business card is to give the card and get business. You want to encourage as well as encourage your potential clients or customers. The card must be simple, yet be able … Continue reading “Top 5 things to Consider When Designing Your Business Card”

Importance of Newsletters in Marketing

Across a wide spectrum of different marketing tools available today, newsletters are one of the oldest. Having been around a long time, they have evolved into an important communication tool today. One of the most important tasks for any business is to maintain contact with its customers; newsletters do just that, along with giving valuable … Continue reading “Importance of Newsletters in Marketing”