Packaging maintains everything in its place. The containers we place things in matter, whether it’s a packet for your branded denim, a hamper for your filthy clothes, or a box of sweets and chocolate that you have planned for your weekend, it is quite a thing to be considered
Before you start with packaging & designing you need to ask 3 Questions.
- What is your product?
- What is your target market?
- How are your customers buying the product?
What is your product?
Not a trick question; this should be an easy one. What are you selling? How big is it? What materials is it made of? Is it delicate?
This question is going to help you determine if there are any logistical musts for your product packaging. For example, a delicate product will require more secure packaging. Something that is large or with odd dimensions, on the other hand, may require a custom packaging solution instead of an out-of-the-box box.
What is your target market?
Are men, women, or both meant to use the product? Is it intended for kids or adults? Is it intended for those who care about the environment? To those who are wealthy or on a tight budget?
Before beginning the design process, it’s critical to identify the ideal consumer for a product so that you can create packaging that would appeal to them. Larger wording may be required for products aimed at older individuals. On the other hand, products aimed at wealthy customers should take luxurious materials into consideration.
How are your customers buying the product?
Are they buying it at a grocery store? a little store? Online?
If the product is going to be sold online and mailed, you’ll need to think about packaging differently than if it has to stand out from the competitors on a big-box shop shelf. Products that will be sold online should generally not have a lot of additional space because this might make the product rattle or the box bend. Additionally, those that will be displayed on a boutique shelf must attract a customer amongst other attractive things in cute packaging.
Essential points for printing & designing
Colors
Include them if you already have the CMYK or Pantone Matching Values (PMS) values as they are designed primarily for printing. If not, a hex code is acceptable as well.
Font
Make sure you have the appropriate typefaces and any usage guidelines (like kerning or weight).
Logo
Make sure you have a vector file on hand if you need to include a logo on the packaging.
Information that must be included on the packaging
It will be quite specific to your particular product what this is, but you’ll want to make sure you have it all figured out before you begin designing. Be aware that some information may need to be on your packaging for legal reasons depending on your sector.
copy in writing
This might range from the title of your goods to a description to terms that tempt customers to buy.
Imagery
Do you want pictures on your packaging? Before beginning the design process, you must have those prepared.
Necessary markings
Depending on your sector and product, you could need to include a barcode, nutrition information, association marks, etc.
If you are looking for effective printing for your product packaging then you can contact us. For more information you can check out our website..
