If you are interested in publishing your own magazine that means you are really good and passionate about something you excel in and you want to showcase this to the entire world. Printing your own magazine takes guts and rigor, but if you get it right, it can easily be one of the best jobs in the world. If you are still reading this article it means you believe in yourself and think that this is worth giving a shot.
DO YOUR RESEARCH
Get your facts right. Otherwise you only end up kidding yourself. It becomes an expensive and cumbersome task, both in terms of mind and money. Research is a must. Ask yourself:
– Is there another player that offers same content?
– What makes this magazine stand out? What makes this repetitive?
– How can this magazine become better?
DO YOUR MATH. CONSIDER YOUR COSTS.
In an ideal world let us assume that you sell, 100 thousand copies and you are enjoying 50% profit margin. However, in a more real scenario there is a high possibility that you may face some challenges in your path. Ask yourself.
– What are the printing options in your budget?
– Can you get a sponsorship?
– What is the target set for circulation and distribution?
STRIKE YOUR EXACT TARGET AUDIENCE. DO NOT MAKE IT GENERAL.
Know exact demographics of your target audience. Do a specific segmentation, targeting and positioning. This should not really be rocket science since you know your magazine in and out.
CREATE A WEBSITE
Before your branding and marketing endeavors you must have your own website. Initially, even a basic website would suffice. There should be a page for contributors. List clearly what are the pay rates for contributors and the rights that you would purchase of the content. Also, if possible, get people to subscribe online.
Paid advertising is somewhat essential in the current scenario. You may charge advertisers small amounts ranging between 30$ to 50$ for advertising in your website.
EDIT – MOST IMPORTANT
Bad content is like a virus to your magazine. Grab a red pen and start editing your articles. Make huge changes if you have to.
SET THE LAYOUT AND FIND A GOOD, RELIABLE PRINTING SHOP
Printing industry prices vary on huge margins, so plan accordingly. Finding the right guy may save you BIG money.
AND LASTLY, MARKET YOUR PUBLICATION WITH ALL THE BLOOD AND SWEAT YOU GOT.