Marketing is an art of persuasion and many different factors play an important role its execution. Colour is one of the important elements. It has been known to have a powerful psychological impact on people’s decisions. Each colour has a different meaning associated with it and knowing that helps designers.
Red – When you want to create an urgent response, red is a good color to use. It also encourages appetite, therefore used by many fast-food brands. The color can also be associated with excitement and passion.
Blue – Blue is associated with peace, tranquility and reliability. It stimulates productivity, creates a sense of security and is used by brands looking to promote trust in their products.
Green – The color is associated with nature and health. It is often used to promote environmental issues. Green stimulates harmony in your brain and can be used in marketing material such as brochures and hand outs.
Purple – Commonly associated with royalty, wisdom, and respect. Purple stimulates problem solving as well as creativity. It is often used to brand beauty and anti-aging products.
Orange & Yellow – These are cheerful colors that promote optimism. Yellow is a happy color that brightens up any mood. While orange can trigger a sense of caution. It is often used on business cards, to make them stand out.
Black – This color is often associated with authority, power, stability, and strength. It can be a symbol of intelligence and also become overwhelming if used to frequently.
White – This is often used for minimalistic and clear communication. Associated with feelings of purity, cleanliness and safety. White space helps spark creativity since it can be perceived as an unaltered, clean state, a great background for designers.
When you design your marketing material keep in mind what each color means. Reach out for a pallet of options but do not over do it, using colors from the same family is always pleasing to the eye.
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